As 2018 came to an end, I did a lot of reflection and had many moments of solitude. Those moments brought me back to self and to center. I did a lot of journaling and honed into what my personal goals and business goals would be for the new year.
While I’ll save my personal goals for another post, I wanted to briefly touch on some of my business goals.
When I think of De La Jipi, two words have constantly come to mind; Visibility and Expansion. I want more people using and talking about De La Jipi products. I want to collaborate with more likeminded people and businesses and brands. I want to introduce (and re-introduce) new aspects and parts of my business.
I want to do these things with grace and humility.
I will do these things .. with grace and humility.
After thinking about some of my goals, I then think about how/what I can do to accomplish them.
Aside from branding, I realized that in natural skin care and even with healing jewelry many people don’t understand the products that they use and/or why it’s harmful or beneficial to them.
While branding is awesome and draws your customer in, I believe that knowledge and understanding is what will keep your customer confident and grounded in your product. And honestly, it’ll truly align you to your consumer base.
With that being said, I’ve taken far too long off from blogging. It’s no secret that my blog has been through many transitions but this will prove to be the best one yet. I’ll still post whatever I want really (lol) but with a new element.
After all, this is the Elements Of A Hippie.